So often I hear conversations, or am a part of conversations, that circle around business ventures and creative projects in their early baby stages. They're inspiring and spark ideas and collaborations. And it always comes to people asking friends, relatives, mentors, strangers, anyone they can throw words at what their next moves should be.
"Well write a business plan!"
"Have you thought about prospective profit margins?"
"You should definitely go with LLC"
"Remember to save your receipts!"
These are things that are necessary and make for pretty boring conversation (if the conversing is with me). And might I add, I find all this boring because in my experience most people talk but never do. But, despite all my distaste for start up talk without action I am in love with the process of brand identity.
I love to help other's discover their aesthetic and go beyond the surface level "business planning" to get at the lifestyle of a brand. I love it. BUT. The reason I love it is because I love people and their stories and their beautifully unique lives. Businesses / ideas are always traced back to an individual or group of individuals with different lifestyles. Who are they? Why is this their dream? It's fascinating because people are fascinating.
So the other day I found myself reading a book called "Style Your Brand." It gave pages and pages of information on creating a person behind the brand and had some pretty pictures, too. The first question it had me answer was - "What motivated you to style your brand?" I thought, 'boring,' and wrote it down for later use. I went back to it last night and started to think, 'who cares why I want to restyle or style my brand' - the answers that came seem to only be about growth and money (all good things, I know) - but I want to know, about my business ideas and others, what motivated me to create my brand in the first place. Who is my brand?
Eric and I juggle a lot of jobs and ideas and dreams. As I've mentioned in previous posts - I've struggled with the idea of my work not being organized under a single job title. Well on top of that I struggle with feeling like all of my dreams are going to be fruitless, over-thought ideas.
After meditating over this question I had a bit of an epiphany (thus sparking blog post). Our dream business is far from being fully formed or realized and I often find myself seeing questions like the ones in that book and trying to fully describe in a perfect package what it is we want to bring to the world. But that's far from human and far from what I believe art and creation to be. Art / start-ups / life / humanity are all a journey - a story - and that is the very idea that motivated our brand.
To tell stories - visually and with words.
To bring people creations from ourselves and the awesome people around us.
To fight complacency and live fully free, sharing all the twists and turns and mistakes along the way.
I wanted to write this to tell you about our business idea STILT CO. The idea is brewing and the thoughts are intentional. No website, no thoughtfully curated instagram to build up to a crazy cool release party, who knows, maybe in a few years. Just two people - with ideas and dreams (cheese ball, that's me) - writing a story together and letting our business bring it to the world however that looks and whenever it happens.
So here's to adventure and letting our lives, our relationships, and our creations live freely and fully.
OH and Eric this post is half for you, maybe even 60/40. I love you. This year has been a crazy, crazy good one. Can't wait to watch our relationship grow along with our baby (business ideas) (gotcha).
All good things, friends.